X5MB. Grupo N° 12: Yineth and Yurisbé. 4to Corte.

Grupo N° 12: Yineth and Yurisbé.

1) Indique en qué sentido se utiliza la palabra resaltada en la frase,
“Cut out”... si ud usa el traduzctor de google, esto sale como “cortar afuera” lo cual no es la traducción correcta. Por lo tanto debe buscar el significado correcto que se ajusta a esta lectura técnica.
Not everybody is cut out to be an international trader.
If you're one of those let-the-devil-handle-the-details types whose idea of follow-up is waiting to see what happens next,
If you're one of those people who would rather work on a chain gang than sell Girl Scout cookies
If, on the other hand, you're an enthusiastic salesperson,
you might want to stick with the original Trader Sam formula
2) Traduzca al español las siguientes oraciones e identifique las preposiciones que encuentre en las mismas:
a) Now you'll want to find your niche, the unique angle that will set your business apart from--and above--the competition.
b) This is where you can really let your creativity shine through.
c) Under its ETC hat, Lloyd says, "[my company] performs in a fashion similar to that previously described.
d) This doesn't mean, however, that your best technique is standing at manufacturers' gates, tripping them as they walk to their cars after work each evening.
e) Targeting by definition means homing in on a specific group.
3) Haga un resumen de cinco (5) líneas en español (como máximo)y en sus propias palabras, de la sección “The Right Stuff”.
4) Haga un resumen en español y en sus propias palabras de la última sección de la lectura.



Valor 30 puntos. Fecha tope de entrega 16/FEB/2016

The Right Stuff

Not everybody is cut out to be an international trader. This is not, for example, a career for the sales-phobic. If you're one of those people who would rather work on a chain gang than sell Girl Scout cookies, or if you blanch at the thought of making a sales pitch, then you don't want to be in import/export. This is also not a career for the organizationally challenged. If you're one of those let-the-devil-handle-the-details types whose idea of follow-up is waiting to see what happens next, you should think twice about international trading.
If, on the other hand, you're an enthusiastic salesperson, a dynamo at tracking things like invoices and shipping receipts, and your idea of heaven is seeing where new ideas and new products will take you, and if, to top it off, you love the excitement of dealing with people from different cultures, then this is the career for you.
It also helps if you already have a background in import/export. Most of the traders we talked with were well-versed in the industry before launching their own businesses. Peter P., who founded a Russian trading company, segued directly from his college major in international business to an operations position with an international frozen-meat trading company in Atlanta, which landed him in the right place at the right time.
"I speak both Russian and Ukrainian fluently," Peter says. "I'm of Ukrainian descent. I took Russian as a minor in college, initially as an easy grade. Little did I know when I graduated back in '89 that Russia would open up to the West shortly thereafter."

The Trade Hit Parade

According to the U.S. Census Bureau, the top 10 countries with which America trades (in order of largest import and export dollars to smallest) are:

• Canada
• Mexico
• Japan
• China
• Germany
• United Kingdom
• France
• Republic of Korea (South Korea)
• Taiwan
• Singapore
  

You needn't, of course, confine yourself to trade deals with importers and exporters in these countries--there are scads of other intriguing possibilities available, including the member countries of the Caribbean Basin and Andean pacts and the new kids on the Eastern Bloc, the former Soviet Union countries. But as a newbie on the international scene, you should familiarize yourself with our biggest trading partners and see what they have to offer. Then take your best shot, with them or with another country.



Target Market
Every business needs consumers for its products and services to, as the Vulcans so eloquently put it, live long and prosper. Now that you know what running an import/export business entails, you need to plan, or target, your market, and determine who your potential clients will be, which geographic areas you'll draw from, and what specific products or services you'll offer to draw them in.
This is a very important phase in the mega-trader building project. The proper market research can help boost your trading company into a true profit center, and the more research you do, the better prepared you are before you officially open your doors, the less floundering you're likely to do.

Who Are Your Customers?

Any manufacturer, supplier, crafter, artisan, importer, exporter or retailer is fair game. You can go after companies that deal in heavy construction equipment or delicate jewelry, gourmet goodies or pet food, telecommunications or toys. The only essential requirement is that they want to sell their merchandise or buy someone else's.

What's Inside

• Target Market

This doesn't mean, however, that your best technique is standing at manufacturers' gates, tripping them as they walk to their cars after work each evening. Targeting by definition means homing in on a specific group.
If you have previous experience in a particular field, for example, you should seriously consider targeting that market first. You'll feel comfortable with the jargon and procedures so your sales pitch--and your initial sales--will go smoother and easier. As an added bonus, you may already have contacts in the field who can either become your first clients or steer you to colleagues in that area.
Dan S. targeted the field of technology--specifically, software solutions for commercial use and computer cables--simply because he's worked in that area for more than 10 years. He knows the field and feels comfortable in it.
Wahib W., too, began in a field he knew well, runway and navigational lights, then went on to other international construction projects, importing railroad and telephone pole materials and construction services, as well as other heavy-equipment materials.

What's My Niche?

OK. You've narrowed the list of products you'll target. Now you'll want to find your niche, the unique angle that will set your business apart from--and above--the competition. This is where you can really let your creativity shine through.
You may decide to start as an export management company (EMC, remember?), seeking out buyers for domestic manufacturing firms, or as an export trading company (ETC), finding domestic sources willing to export. Or you might want to stick with the original Trader Sam formula, importing and exporting on your own as an import/export merchant.
In Florida, Lloyd D. has positioned his company as both an EMC and ETC, depending on his clients' needs. "[As an EMC, we] work directly for a manufacturer, or his exclusive distributor/manager for international sales, as a marketing and screening provider," Lloyd explains, "and will search for and locate overseas buyers-for-resale and/or qualified distributors/sales representatives. [Our] objective is to function as an extension of [our] principal's in-house export sales efforts."
Under its ETC hat, Lloyd says, "[my company] performs in a fashion similar to that previously described, except for a diminished principal relationship, and business is typically conducted on a case-by-case or ad-hoc basis. It is more a sourcing function for the buyer and the seller."
In Germany, Michael R. describes his company's role this way: "[We are] a worldwide consultancy to SMEs (small and medium-sized enterprises) that wish to increase their sales and profits by using the available world markets more successfully."

Market Research

Here's a rapid-fire overview of your market research tasks. You'll want to do some in-depth investigation into each of these areas:

• The product or service you'll sell
• The end user you'll aim for (mass-market consumer, heavy industry, light industry, medical or hospital use, government, business or professional)
• The country or countries you'll export to or import from
• The trade channel you'll use (direct sales, representative, distributor or commission representative)