X5MB. Grupo 2. Carlos y Dora. 4to Corte.

Grupo N° 2: Carlos y María Dora.

1) Hacer un resumen en español máximo de cuatro (4) líneas de la primera parte “The basics”.

2) En la segunda parte “Making contacts”, hay nueve párrafos. Saque la idea principal de cada párrafo en español.

3) Por favor diga el significado de las siguientes palabras:

letterhead/ embossed/ once / worthwhile / foreign / outlets / abroad.

4) En la lectura hay ciertas frases. Indique el sentido que tienen las mismas, no quiero la traducción sino en qué sentido las usan en la lectura.

get going / gold leafed / domestic correspondence / sell yourself / setting up a business / ride the crest / commercial attaches / dont tackle the world.

5) Resalte en el texto 10 adjetivos e indique cuál es el sustantivo que el mismo está describiendo.

Valor 30 puntos. Fecha tope de entrega: 16/ FEB/ 2016.

THE BASICS

You can start your import/export business at home with a telephone. You'll need a file system, business cards, and a machine to answer the phone calls. Once you get going, you'll want a cable address or a telex hook-up.

And you'll need a classy letterhead. Until you establish personal contacts, it is your letterhead that represents you. Make it look professional, possibly embossed or two-color, or gold leafed. Have it printed on light-weight paper for airmail correspondence, but don't have airmail envelopes printed. You'll have a lot of domestic correspondence too.

More than office equipment, you need the determination to make it work. It will be slow at first, and you'll need to plan your moves, make contacts and SELL YOURSELF. But once you make a few sales and sign several exclusive contracts worth money, you'll know your dedication was worthwhile.

MAKING CONTACTS

The most important step in setting up your business is finding the contacts. You may have relatives in a foreign country; you may have frequently visited and established business relationships in a country. Or, you might just have a feeling for what will sell where. A person who keeps well-informed in the business world can pick up and ride the crest of worldwide trends.

Foreign consulates located in the United States have commercial attaches who want to establish outlets in the U.S., and they're a good place to start. Sometimes these consulates can help you find indices of their own import/ export enterprises.

The United States embassies abroad are another place to find contacts for commercial distribution. They can help you find out about a company's solvency and reputation.

Another way to establish contacts is through the Chambers of Commerce of every city you are aiming for.

Start small - don't tackle the world. Where do you want to sell the American goods you might have in mind? Which countries have the merchandise you want to import? Find out about the countries, what they have to offer, and what is generally in demand.

Then prepare a massive mail campaign.

The easiest way to mail hundreds of letters is to use a typing service that has the equipment to produce the same letter with a different address each time. It's worth the money it will cost - you'd go crazy typing so many identical letters.

To every possible contact, write a letter introducing your company, requesting the names and addresses of appropriate firms to contact. Ask to have the notice published in the monthly bulletin or posted in an appropriate place.

From the names you get back, write another letter, again introducing yourself, and asking information about their company. You can use a questionnaire, which fill out and invites a response.

What goods do they want to import? What products are now imported and how are they distributed? Does the company have a certain territory, does it have sales representatives, branches in other cities? What are the basic details of operation - history, assets and liabilities, plans for growth.

Request any information you need, to find out what they will buy and what they have to sell. If the company is a manufacturer, ask for samples or a catalog, the facts and figures of current foreign distribution, and the product demand in their own country.